The price tag for direct use geothermal energy involves so many variables as to make the problem seem insoluble. The stock economic answer is "The price for geothermal energy is that price which is agreed upon between the supply and the demand." While this may be true in the final analysis, it fails to expound on the major factors that should be considered when trying to formulate a reasonable starting point for the cost of direct use geothermal energy. This article addresses itself to that task