This project explored potential marketing objectives, strategies, and tactics for Reames Golf Club based on findings from an industry research analysis, a demographic analysis of Klamath Falls, a customer survey and analysis, and a current marketing analysis of Reames Golf Club. These analysis’ produced evidence and findings that were used to create an updated and unique marketing strategy for Reames Golf Club. From the Reames Golf Club customer survey that was distributed, 100 current and potential members responded with their input about the current status of Reames Golf Club. Employee and Board of Directors input was applied as well to evaluate Reames Golf Club through the perspective of different stakeholders. This project produced a marketing strategy that provides Reames Golf Club with low-cost and easily manipulated tactics that answer the needs, wants, and concerns of current and potential customers.
