The goal for this project was to research and develop a marketing strategy and make a case for a re-brand from management department to Oregon Tech College of Business. The name business is the standard name for the degree options offered at Oregon Tech and all of the competing schools. In one school year, changing the name of management to business on the Oregon Tech website resulted in doubling the unique referral and organic page views (McPherson, 2018). These numbers are just a small example of how the project provided a strong marketing case that proved how a re-name and overall brand optimization is necessary and poses as a great opportunity for the current management department and Oregon Tech as a whole.
