A senior project was completed during an internship with Real Estate Investing
(REI) website design company, InvestorCarrot. The aim of the project was to develop
solutions to immediate problems facing InvestorCarrot, with the goal of providing
improved service to existing customers with the opportunity to grow their businesses and
establish brand identity. A project was developed to provide clients’ with a resource to
enhance and customize the visual design of their websites while maintaining industry
leading customer service and Search Engine Optimization (SEO) capabilities. A style
guide created to illustrate and instruct clients how to customize their websites to attract
their desire target audience. The emphasis of the guide focused on the use of the hero
image, ensuring the landing page included an image that attracted viewers and conveyed
the message of the website instantly. In addition, a Twitter advertising test campaign was
undertaken to investigate the potential for customer growth and industry exposure.
