In the past 3 years following the COVID-19 pandemic, The Edge has lost a lot of readers. There is no way to know how many they had before because they printed papers, but they are trying to move online and gain the ability to track readers. There are many weeks that only have 1 or 2 unique visitors. The staff of the Edge is getting paid to write and produce articles, but nobody is seeing them which is causing dissatisfaction for students at Oregon Tech. There is also not a lot of evidence to suggest people know that The Edge Exists. The goal of this project was to attract more attention to The Edge’s website; bring the weeks that receive at least 4 unique viewers up from 12.5% to 25%, a 100% increase, by June 5, 2024. Doing this will improve satisfaction among the student body.
Subject: Operations Management, Continuous Improvement
